Lead Management - insurance product multi-channel selling

Project status
Project start date
Not specified
Project posted
5 Feb 2015 13:50
Project duration (approx.)
0.0 Days
Budget (approx.)
€1250 / day
Area of expertise
Marketing, Operations, Sales / Business Development
Consultant location

Objectives and Key Deliverables

Our client is a large, international insurer.They are looking to generate more "leads" on their website, qualify them and direct them to physical distribution networks.In order to execute this restructuring, they are looking for a manager to undertake the following tasks:-Execute the lead management strategy already defined & validated-Define & put in place business processes between website, telemarketing & distributors-Define the contractual frameworks with distributors ("rights and duties") willing to receive web leads-Setup the telemarketing platformPrevious experience of deploying and/or optimizing a lead management strategy is essential.The project will be based onsite in Brussels for an initial 4 months and fluency in French is preferred.

A proposal is required as part of the application.

Requirement: Have you developed lead management strategies?
Desired response: Yes

Requirement: Are you fluent in French?
Desired response: Yes

Requirement: Are you based in Brussels or willing to work in Brussels for 4 months?
Desired response: Yes

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