Product Research - China

Project status
Project start date
As soon as possible
Project posted
29 Aug 2018 14:44
Project duration (approx.)
3 Days
Budget (approx.)
US$2400 (fixed cost)
Area of expertise
Market Analysis
Location
On-site in China
Languages
Mandarin (Essential)

Objectives and Key Deliverables

We are a global private equity fund looking to make an investment into a pet food brand and require help understanding the positioning within China.

The main focus will be:
-pricing (including discounting)
-online reviews (quality and quantity)
-marketing and promotions within the country

The product is sold online so will be mainly desk research.

Deliverable would be approximately 5 slides and will take around 20 hours to put together.

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