3-6 Month Interim Digital Marketing Role based in Singapore

Project status
Project start date
As soon as possible
Project posted
28 Jan 2019 11:02
Project duration (approx.)
3.0 Months
Budget (approx.)
US$384 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
Singapore

Objectives and Key Deliverables

We are the leading global technology and professional services firm focused exclusively on payments. Our Asia Pacific team focuses on the delivery of bespoke marketing strategies, consulting support and execution to deliver results to financial institutions, government and merchant categories.

We are looking for a candidate based in Singapore (APAC team) to support and execute and drive best-in-class digital marketing strategies and implementation with external and internal business stakeholders. He or she will be responsible to lead and foster strong internal and external partnerships so as to garner new business opportunities and engagements as well as deliver integrated marketing solutions and executions to drive our share in APAC. The candidate needs to be competent to drive data and analytics driven digital marketing strategies to help businesses evolve, transform and
scale.

ROLE

 Support and drive the digital marketing agenda with internal and external stakeholders to grow and scale our financial services clients’ revenue through data and results-driven digital marketing strategies and solutions.

 Partially dedicated resource for one major global bank amongst others to design, drive and execute co-branded marketing and communication initiatives to deliver a seamless customer experience for key payment products. S/he will oversee quality creative development and production as well as media planning and execution for this bank amongst other projects. S/he will manage agencies, internal and external stakeholders.

 To co-ordinate internally and externally, on-board and execute in a timely fashion a plethora of marketing related and production vendors

 Execute and implement marketing solutions that include data-driven digital marketing initiatives, marketing automation, integrated marketing programs, business development, acquisition, portfolio marketing management, product launches to support the growth of our business and our customers'. Support the roll out of fresh and scalable and automated digital marketing solutions.

 Evaluate and work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business.

 Negotiate, execute and manage end-to-end digital marketing processes and implementation, ensuring global linkage of resources and information sharing.

 Influence and work closely with a large diverse team to achieve marketing returns, revenue targets and increase market share with customers.

 Provide consultative industry, leading practices and data and insights in alignment with segment specialty that drive optimal marketing results.

 Manage projects, P&L and end-to-end executions in a timely manner. Provide marketing and administrative support to the team.

ALL ABOUT YOU

 Integrated marketing experience with at least half in digital marketing in leading digital agencies, financial institutions or leading global merchant verticals. Strong marketing knowledge and understanding of marketing fundamentals. Extremely strong in building relationships and managing stakeholders.

 Strong knowledge and competence in leading digital marketing platforms, data management partners and solutions, performance marketing capabilities in APAC. Strong knowledge of APAC digital scene and familiar with other APAC markets. Excellent strategic thinking and analysis skills and a proven track record of creating solutions that increase revenue

 Excellent co-ordination, excel and powerpoint skills and must be able to deliver output in a fast- paced environment. Well-versed in pivot and all powerpoint and excel features.

 Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation. Ability to lead, assess and drive digital marketing solutions with clients.

 Strong business acumen and entrepreneurial mindset to drive and win new business opportunities and implement fresh and innovate digital marketing solutions including marketing automation.

 Ability to strive in a matrix organization and structure; to both work independently whilst fostering partnerships with stakeholders across markets

 Excellent communication and presentation skills. Possess drive and strong tenacity.

 Proven track record to drive digital first agenda, ideate, influence and manage digital initiatives that are scalable and multi-faceted. Demonstrated track record of planning, managing and rolling out highly complex and competitive integrated and digital marketing initiatives

 Ability to influence and manage multiple internal and external stakeholders. Grow internal and external cross functional relationships and partnerships.

 Relevant business or marketing bachelor’s degree required

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