Mailing list creation using Facebook marketing

Project status
Project posted
21 Feb 2019 10:28
Project duration (approx.)
2.0 Days
Budget (approx.)
£400 (fixed cost)
Level of Experience
Mid-level
Area of expertise
Analyst / Research
Consultant location
Off-site
Languages
English (Essential)

Objectives and Key Deliverables

The project client is a campaign group that is resisting a major change made by the management of a highly respected and world renown local theatre after securing millions of pounds of both public funds and private donations.

The campaign group consists mostly of supporters of the theatre and locals who live near it who want to take the campaign to a much wider audience in and around London. The need, therefore, is to identify a highly targeted group - by geography, interests, age and gender - and create a mailing list. Contact information will need to be harvested and is the initial required output so that outreach efforts can begin by mid-March.

The output list will have an audience that, among other things, is interested in theatre, including community theatre; is age, gender and race diverse; is opposed to rampant commercialisation of community assets, etc.

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