Objectives and Key Deliverables
The client is a middle eastern based perfume manufacturer with factories in 3 countries, marketing in 32 countries.They only sell their own products and do not take licences for brands nor manufacture on behalf of other brandsThe client wants a market feasibility study to be carried out to see whether their products would sell in the US and Americas markets, and whether their USP will create a strong market share. Preferably the potential consultant should be based in the US but suitable applicants from elsewhere will be considered. The project is expected to last between 3 - 4 weeks and the report will be used to present to a board.
Competitive Analysis.Market Analysis. Technical, Economic, Legal, Operational, and Schedule Analysis.