Objectives and Key Deliverables
As a financial services provider we are looking to optimize our online booking tool comparing it with current global best practices / benchmarks.
We are looking for a consultant who can provide desk research support to identify innovative features, experiences, practices and offers of global comparable online travel / booking tools (set of relevant tools to be agreed upon).
We would also jointly define the set of criteria for evaluation the consultant will evaluate the competitive projects against. We would also like to identify any current trends globally.