Marketing consultancy, strategic and business planning for launch of new Mobile Money Venture in Libya

Project status
Project start date
Not specified
Project posted
17 Nov 2016 17:42
Project duration (approx.)
4 Weeks
Budget (approx.)
£24000 (fixed cost)
Financial Services, Telecommunications, Technology
Area of expertise
Information Technology, Marketing, Product Development, Sales / Business Development, Strategy
Arabic (Nice to have)

Objectives and Key Deliverables

We are a well-capitalised, commercially driven, state owned Tech business. We are based in Libya with a satellite office in London.

We are the lead investor in a consortium that is looking to develop and launch a new Mobile Money business based in Libya. Our co-investors include a privately owned local bank and several local private investors.

The project has committed funding of approximately US$10m.

Our technology partner is a global leader in the field of Mobile Finance. They are responsible for developing the Technology and Product platform on our behalf.

In parallel we have a requirement to develop a marketing strategy and business plan to help support the launch of the Mobile Money solution in Libya

A strategic and marketing focussed business plan in either report or Powerpoint format.

The financial element of the business plan is not an essential requirement. The marketing and launch element is crucial.

Effectively, we are seeking a detailed roadmap to building a Mobile Money business. A comprehensive plan that can serve as a set of instructions or a guide to launching and implementing the Mobile Money business and its marketing strategy.

Mobile money launch and / or operational, commercial experience is considered essential for this exercise.

Must have mobile money launch experience.

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