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Build 1st Party Data Capability

Project status
Project start date
Not specified
Project posted
17 Feb 2016 18:18
Project duration (approx.)
3 Months
Budget (approx.)
US$800 / day
Industry
Consumer Goods & Services
Area of expertise
Market Analysis, Product Management
Location
On-site in United States
Languages
English (Essential)

Objectives and Key Deliverables

Our client is a global Fortune 100 CPG brand, they are seeking a CRM analyst to support them with two projects: 1.Digital Marketing; and 2. Customer Account Management and Consumer Insights

• 30 days: Capabilities assessment for Epsilon/DMP & 1st party;
• 60 days: 1st party attributes built into Epsilon & DMP;
• 90 days: LTV model built using CRM/DMP inputs

1) CRM platform data structure and analysis.
2) 1st party data analysis and insights
4-6 years experience. Possible need for Full time placement.
3) Must be located in NYC

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