Market sizing update

Project status
Project start date
Not specified
Project posted
25 Jun 2013 11:19
Project duration (approx.)
7 Days
Budget (approx.)
US$3000 / day
Hospital & Health Care
Area of expertise
Market Analysis
Off-site in 

Objectives and Key Deliverables

Update of market size/opportunity for health and wellness platform. Current  market sizing analysis focuses on a particular segment of the US population and their potential adoption of our 5 services.  This work will be to edit the Excel sheet to remove the current segmentation and only use 2 segments, companies that are self-insured (more likely to adopt) and companies that are commercially insured (less likely). The 5 services include mobile advertising, our web services, etc. Existing assumptions around adoption can be reused.

New data that needs to be researched include 1) these proportions (estimates for this is readily available) and 2) assumptions about what adoption might be. Adoption can be derived from adoption of other similar services. The existing Excel sheet needs to updated to reflect this data and assumptions.Speed is paramount for this project so ability to understand our space and service and quickly focus on the work is important.Must be US based

Preferably experience in healthcare/ healthcare insurance, although
not essentialApproximately 3 to 4 days project timeline Research expected through online sources, competitor
analysis and use of industry proxy’s 

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