CPG pricing strategy for US consumer beverage company

Project status
Project start date
Not specified
Project posted
1 Mar 2016 18:03
Project duration (approx.)
3.0 Weeks
Budget (approx.)
US$1200 / day
Consumer Goods & Services
Area of expertise
Market Analysis, Strategy
Consultant location
English (Essential)

Objectives and Key Deliverables

Seeking a top-tier consultant with experience in CPG to support pricing strategy for consumer beverage brand. Key experience is inclusive of price ladders, category price dynamics, pricing elasticity analysis and/or price pack strategy articulation.

Consultant would create a price/pack strategy using Nielsen data and looking at elasticity of demand factors.

Consultant must have 2-4 years' experience with strategy consulting, particularly in CPG pricing strategy. Top-tier firm experience preferred (BCG, Bain, McKinsey, etc).

3-week project for consultant based in Greater NY, NJ, CT area. Must be available to work onsite and commute from nearby area.

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