6-9 months Marketing Manager for new card product launch in Hong Kong

Project status
Project start date
As soon as possible
Project posted
3 May 2019 04:38
Project duration (approx.)
6.0 Months
Budget (approx.)
US$800 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
Hong Kong
Languages
Cantonese (Essential)

Objectives and Key Deliverables

Our company is a global pioneer in payments and cards space. We're looking for a marketing manager to come on board.

- We are looking for a marketing manager based in Hong Kong to lead and drive best-in-class integrated and digital marketing strategies and initiatives with external and internal business stakeholders. He or she will be accountable to us and a leading issuer in Hong Kong.
- Embedded into a leading issuer’s marketing team, s/he will plan, lead and execute marketing plans to drive new launches, acquisitions and share of wallet. The candidate needs to be competent in data, customer insights and marketing performance metrics to deliver results-driven integrated marketing and digital marketing programmes and campaigns.

REQUIREMENTS
- You should have at least 10 years of experience (with half in digital marketing) in a multi-national financial institution driving product marketing campaigns and lead generation activities.
- You should possess a strong grasp of current digital marketing eco-system, processes, platforms, tools and strategies.
- You should be able to blend both offline and online marketing into an integrated marketing plan, managing and delivering it from strategy to execution to achieve strong returns of marketing investments.
- Experience in cards product marketing preferred
- Hands on experience and knowledge in executing digital marketing initiatives and
managing and driving performance of key digital platforms and channels
- Ability to multi task effectively and excel under pressure in a fast paced environment
- Strong P&L management
- Strong analytical skills
- Demonstrable experience leading and managing key marketing channels, SEO/SEM,
marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
- Track record of designing and running successful lead generation campaigns that are
metrics oriented and ROI focused
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in the market place, digital marketing trends and insights along with measurement capabilities

RESPONSIBILITIES & DELIVERABLES
Integrated & Digital Marketing Strategic Planning and Execution
 Drive and define effective integrated marketing (including digital) strategies and plans to support key product imperatives which include launch, acquisition and lifecycle marketing (LCM) initiatives
 Develop and execute marketing plans in alignment with key strategic and business objectives and revenue plans of the issuer
 Lead engagements with third party agencies to co-ordinate and execute in a timely manner launch and marketing activities

Stakeholders & Project Management:
 Drive strategic conversations and presentations to influence senior internal and external stakeholders to deliver a strategic operating model for key marketing initiatives
 Lead engagements with third party agencies to co-ordinate and execute in a timely manner launch and marketing activities
 Manage on an end-to-end basis the key aspects and processes of product marketing, acquisition initiatives and product launches spanning from inception, strategy, planning execution to campaign performance and optimization.
 You will manage multiple product marketing related work streams and respective stakeholders of different functions and levels to achieve a common outcome to deliver effective marketing activities that generate results

Marketing Analytics & Performance:
 Interpret and analyze marketing and product performance metrics to continuously optimize marketing activities to achieve strong and positive returns of marketing investments.
 Initiate and leverage solutions that utilize our data, insights and solutions to improve segmentation and sharpen audience targeting for key marketing activities. Identify market and digital trends and insights and optimize marketing spend and performance based on relevant data and insights
 Evaluate emerging and new innovations, solutions and platforms to provide the necessary marketing thought leadership to influence and increase marketing performance and efficiency
 Utilize strong analytical ability to evaluate end-to-end customer experience across offline and online channels and customer touch points to optimize user funnels to drive higher conversion so to improve customer response and/acquisition
 Initiative and drive data and insights led agenda and initiatives to implement effective launch and marketing activities
 Lead and drive the digital first agenda for key launches and marketing campaigns by supporting, planning and executing and optimizing digital marketing efforts which include performance marketing, SEO/SEM, social media and supporting programs, etc.

Project Governance:
 Deliver and initiate critical success stories and reference key product marketing activities to the issuer and our company
 Measure and report performance of all integrated marketing campaigns, and assess against goals (ROI and KPIs)\
 Manage and conduct regular reviews and meetings with senior stakeholders and working teams respectively to track projects progress and report performance

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