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Performance marketing expert for investment firm

Project status
Project start date
Not specified
Project posted
17 Jan 2017 11:51
Project duration (approx.)
1 Day
Budget (approx.)
£800 / day
Level of Experience
Marketing & Advertising, Venture Capital
Area of expertise
On-site in United Kingdom
English (Essential)

Objectives and Key Deliverables

We are a PE firm reviewing an investment opportunity in a London-based digital marketing agency which specializes in performance marketing. The business delivers PPC, SEO and display advertising solutions for blue chip clients.

We are keen to connect with an expert who can intelligently advise on the following:

• The revenue model of search agencies. How do firms typically get paid for PPC, SEO/SEM, display advertising, etc?
• What are the growth prospects in the search market?
• Who are the large competitors in the UK?
• What are the market risks?
• How important is technology like analytics and machine learning to effective paid search campaigns?

We are looking to spend an initial 90-minute meeting with the consultant with potential to assist on further market study/due diligence.

Former senior executive in a search marketing agency serving large consumer brands, particularly in eCommerce.

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