Long Fixed Term or Permanent Marketing Manager Role in Energy Innovation Group

Project status
Project start date
Not specified
Project posted
10 Sep 2015 17:59
Project duration (approx.)
250 Days
Budget (approx.)
£450 / day
Industry
Utilities
Area of expertise
Marketing, Strategy
Location
On-site in Germany

Objectives and Key Deliverables

The Marketing Manager will work in a Proof of Concept (POC) team to build and grow new products. You will be responsible for the design and delivery of the marketing strategy for the POC.

Role to start ASAP.

Role based in Germany with travel. The company would consider people from other UK, Netherlands etc if you are happy to travel.

Responsible for acquiring customers and managing the marketing channels used to do this

Builds marketing strategy including positioning and messaging

Responsible for operational aspects of marketing activity (e.g. copywriting, working with the designer to create marketing assets)

Carries out qualitative (interviews, etc.) and quantitative (using analytics tools) customer research to understand customer needs and behaviors

Carries out competitor research and other market analysis to inform positioning and messaging

Utilise Agile or other appropriate development methodologies in order to meet objectives

Provide “bench strength” to the Innovation@RWE organisation for future POCs

Be entrepreneurial, perhaps having worked in a start-up

Be delivery focused – driving change and delivery, meeting deadlines within agreed budget limits

Be customer centric - putting their needs at the heart of the product

Experience in creating and delivering marketing strategies

Be able to articulate the big picture as well as be involved in the operational detail

Have experience of working in a fast paced matrix environment with the ability to prioritise effectively and efficiently

An excellent communicator with strong stakeholder management skills

Be comfortable working in a flexible, agile and iterative environment and dealing with ambiguity

Deep experience of Agile Product Development

Fluent in English, knowledge of Dutch and/or German would be an advantage

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