3-6 Month Interim Digital Marketing Role based in Shanghai, China

Project status
Project start date
As soon as possible
Project posted
10 Jan 2019 10:14
Project duration (approx.)
3.0 Months
Budget (approx.)
US$400 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
China
Languages
Mandarin (Essential)

Objectives and Key Deliverables

We are the leading global technology and professional services firm focused exclusively on payments. Our Asia Pacific team is seeking to build a diverse strategic and consultative workforce of world-class marketing specialists, relationship managers, problem-solvers and technologists. We are pursuing highly motivated individuals who display strong achievement orientation, intellectual curiosity, openness, resilience, diligence, and the ability to effectively marshal resources. We align our team to compete and differentiate on the basis of customer intimacy, product and solution strength, and partnership orientation.

Our APAC team focuses on the delivery of bespoke marketing strategies, consulting
support and execution to deliver results to financial institutions, government and merchant categories.

We are looking for a candidate based in Hong Kong or China to lead and drive best-in-class digital marketing strategies and implementation with external and internal business stakeholders. He or she will be responsible to lead and foster strong internal and external partnerships so as to garner new Manage Services business opportunities and engagements as well as deliver integrated marketing solutions and executions to drive market share in AP, with a strong focus in Hong Kong, China and Taiwan. The candidate needs to be competent to drive data and analytics driven digital marketing
strategies to help businesses evolve, transform and scale.

ROLE
 Lead and drive the digital marketing agenda with internal and external stakeholders to grow and scale our company's and our clients’ revenue through data and results-driven digital marketing strategies and solutions.
 Based in Shanghai, amongst a few other projects, he/she will work closely with one bank to review, diagnose and improve credit card acquisition through digital marketing channels. S/he will liaise with internal and external stakeholders to implement digital marketing strategies and executions to improve quality of accounts and drive results. Adopt and apply data-driven ‘test and learn’ approaches to improve and optimize digital channel acquisition. S/he will effectively influence Products, Marketing, L&C as well as related agencies to drive results.
 To leverage data and results to influence and maneuver key levers and drivers of digital eco system and funnel to improve card acquisition performance.
 Create and implement marketing solutions that include data-driven digital marketing initiatives, marketing automation, integrated marketing programs, business development, acquisition, portfolio marketing management, product launches to support the growth of our business and that of our customers'. Lead and implement fresh and scalable and automated digital marketing solutions.
 Evaluate and work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business. Negotiate, execute and manage end-to-end digital marketing processes and implementation, ensuring global linkage of resources and information sharing.
 Influence and work closely with a large diverse team to achieve marketing returns, revenue targets and increase market share with customers.

Role:
 Lead and drive the digital marketing agenda with internal and external stakeholders to grow and scale card’s and clients’ revenue through data and results-driven digital marketing strategies and solutions.
 Create and implement marketing solutions that include data-driven digital marketing initiatives, marketing automation, integrated marketing programs, business development, acquisition, portfolio marketing management, product launches to support the growth of cards' business of our customers.
 Lead and implement fresh and scalable and automated digital marketing solutions.
 Evaluate and work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business.
 Negotiate, execute and manage end-to-end digital marketing processes and implementation, ensuring global linkage of resources and information sharing.
 Influence and work closely with a large diverse team to achieve marketing returns, revenue targets and increase market share with customers.
 Provide consultative industry, leading practices and card data and insights in alignment with segment specialty that drive optimal marketing results.
 Manage projects, P&L and end-to-end executions in a timely manner.

All About You:
 10-15 years of integrated marketing experience with at least half in digital marketing leadership role in leading digital agencies and financial institutions.
 Well versed with China’s credit policies, products and market landscape. With prior hands-on experience in being responsible for successful digital acquisition of credit cards.
 Strong knowledge and competence in leading digital marketing platforms, data management partners and solutions, performance marketing capabilities in AP, especially for China, Hong Kong and Taiwan markets. Excellent strategic thinking and analysis skills and a proven track record of creating solutions that increase revenue
 Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation. Ability to lead, assess and drive digital marketing solutions with clients.
 Strong business acumen and entrepreneurial mindset to drive and win new business opportunities and implement fresh and innovate digital marketing solutions including marketing automation.
 Ability to strive in a matrix organization and structure; to both work independently whilst fostering partnerships with stakeholders across markets
 Excellent communication and presentation skills in both Chinese and English.
 Proven track record to drive digital first agenda, ideate, influence and manage digital initiatives that are scalable and multi-faceted. Demonstrated track record of planning, managing and rolling out highly complex and competitive integrated and digital marketing initiatives
 Ability to influence and manage multiple internal and external stakeholders. Grow internal and external cross functional relationships and partnerships.
 Relevant business or marketing bachelor’s degree required

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