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Mandarin-speaking consultant for Online-to-Offline Digital Landscaping project about Chinese market

Project status
Project start date
Not specified
Project posted
22 Nov 2016 07:12
Project duration (approx.)
10 Days
Budget (approx.)
£400 / day
Consumer Goods & Services, Financial Services, Insurance, Logistics, Leisure, Travel & Tourism, Airlines & Aviation, Transport
Area of expertise
Mandarin (Essential)

Objectives and Key Deliverables

We want to understand best practices of digital activation from various benchmarking industries in China (*Mandarin-speaking & reading skills are a must)

We are looking for a PowerPoint presentation (~15 slides) to include one example in China per benchmarking industries (the outputs can be delivered remotely).

- FMCG (excl. P&G, Adidas, Inoherb where we already had insights)
- Hospitality
- Airlines
- Service/goods retailing
- Banking (focus on one of non-”Big 4” banks)
- Logistics
- Ride-sharing
- Insurance

Deep understanding of online-to-offline/digital landscape in China is a must
- Digital activation
- Online payment
- Online marketing
- Online loyalty program
*Candidates with recent working experience (less than 6 months) preferred

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