Product launch of cancer diagnostic test to oncologists and pharma

Project status
Project start date
As soon as possible
Project posted
13 Aug 2019 08:09
Project duration (approx.)
4.0 Months
Budget (approx.)
US$56000 (fixed cost)
Level of Experience
Medical Devices / Technology
Area of expertise
Marketing & PR
Consultant location
United States
English (Essential)

Objectives and Key Deliverables

- Support launch activities for new oncology diagnostic products
- Content development and delivery via web, product brochure, social media, email marketing, trade shows, white papers, webinars, and events, in collaboration with sales and marketing leadership
- Collaborate with central marketing communications team to deploy awareness campaigns through media, advertising, trade shows
- Materials and support for sales training
- Working with vendors to deliver at high quality, on time, on budget
- Collect and analyze ROI metrics
- Manage inventory of sales tools and collateral, and approved message map
- Drive new content through ad promo approval process

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