FP&A role – lifetime value modelling / 3-6 Month project

Project status
Project start date
Not specified
Project posted
1 May 2014 16:39
Project duration (approx.)
92.0 Days
Budget (approx.)
£60000 / day
Accounting, Financial Services
Area of expertise
Market Analysis, Corporate Finance, Strategy, Accounting and Finance
Consultant location

Objectives and Key Deliverables

FP&A role –
lifetime value modelling

We are
recruiting for an FP&A into the business to implement financial and
analytical reporting in key areas that will help drive business decisions based
on a customer lifetime value (LTV) metric rather than a simple year 1 ROI
measure. This work needs to be delivered in stages;

Stage 1 –
streamlining revenue reforecasting models and process. This would require
strong Excel skills and the ability to quickly grasp the complexities of a
business sales funnel to ensure that we are reporting / focusing on the right

Stage 2 –
building more complex financial models around key areas (such as customer
acquisition) to understand value drivers that impact the revenue model (mini
LTV models)

Stage 3 –
aggregate these models to understand LTV for the business as a whole and ensure
that this is the key metric that drives overall decision making.

As above

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