Objectives and Key Deliverables
We are a German PE fund looking to carry out due diligence on a target industrial business in the B2B power tools space in central Europe / North America.
The business produces power tools used in hazardous environments (oil & gas, mining, offshore, under water) and sells them both directly to end customers and via distributors. Focus industries include oil & gas, mining, plant & machinery, pipeline construction and railway.
We are seeking (senior) experts in power tools with a focus on hazardous environments such as oil & gas, mining and (pipeline) construction. We intend to understand the market dynamics/drivers and key purchase criteria in the market. Further, we would like to gain an understanding of the competitive environment of the power tools market with focus on Central Europe (Poland, Germany) and North America.
Questions that need to be answered:
Which factors determine which power tool provider is chosen (key purchase criteria)?
How do you see the level of customization in the industry? What happened to the market in 2008/09 or other crises?
How important are external certifications (e.g. ATEX)?
What margins do you consider as market standard?
What role do Chinese players (other low-cost provider from Asia/Africa) have in the industry?
Which technologies do you consider as leading / with most future potential (pneumatic, hydraulic etc.)?
What are technical innovation cycles for the relevant products (lengths/frequency/relevance)? What are USPs in this industry / how can power tools companies establish them?
The consultant is not required on-site but if within commutable distance to Frankfurt for meetings this is a plus.
We need the consultant to start asap. Please submit your proposal so we can engage in a first call.