Customer and market research for industrial IoT product offering

Project status
Project start date
Not specified
Project posted
21 Sep 2016 17:33
Project duration (approx.)
3 Months
Budget (approx.)
US$32000 (fixed cost)
Mechanical / Industrial Engineering
Area of expertise
Market Analysis, Marketing
Consultant location
English (Essential)

Objectives and Key Deliverables

We are an industrial climate and air treatment technology provider and are building our presence in the internet of things (IoT) space.

The market that we operate in is very mature and we are looking to disrupt it with our IoT offerings. We are looking for a consultant with experience in the industrial space (machine 2 machine, machine learning, industrial controls, industrial automation, etc) to run customer and market research to help us understand how we can create an innovative product in this market.

The consultant will interview industrial customers to understand their pain points and what issues could be solved by technology. They will investigate what competitors are doing.

Market research and suggestions on which IoT solutions to develop, based on customer and market insights.

>3+ years' experience with a top tier consulting firm
>Comfortable and capable of running interviews with customers to uncover pain points and gaps between what is and what is needed
>Experience at the intersection of technology and industry (e.g. industrial controls, industrial automation, M2M, machine learning, etc.) is a plus

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