PMO in bottled water industry for major European producer in Germany

Project status
Project start date
Not specified
Project posted
15 Mar 2017 09:24
Project duration (approx.)
3.0 Months
Budget (approx.)
€640 / day
Level of Experience
Consumer Goods
Area of expertise
Change Management, Operations, Programme / Project Management, Strategy
Consultant location
German (Essential) , English (Nice to have)

Objectives and Key Deliverables

Our client is a major bottler producer that is evaluating to invest into impulse consumption.

Impulse consumption is defined as an unplanned decision to buy and imminently (immediate or almost immediately) consume a beverage following a visual stimulus
Implies a high substitutability of products at the time of purchase
Impulse purchasing occurs in several channels
Most common ones are convenience & traditional stores, gas stations/ kiosks and vending machines but also in some others like the checkout area in hyper and supermarkets, small/express supermarkets and Horeca.

The objective of the project is to work closely with a consulting team in charge of designing the route-to-market strategy for the impulse consumption as the project manager of the client (Major European water producer).

After project completion the candidate should prepare the roll-out and assist the client with the implementation.

PMO for impulse consumption RTM design
Preparing the roll-out and assist the client for implementation

Experience in FMCG industry in Germany
Experience in Route-to-market
Experience in project management
Experience in strategy execution and commercial model implementation

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