Tunisian Bank – support in the launch of a premium card

Project status
Project start date
As soon as possible
Project posted
18 Jan 2019 12:07
Project duration (approx.)
1.0 Month
Budget (approx.)
US$640 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Strategy, Product Management
Consultant location
Off-site
Languages
French (Essential)

Objectives and Key Deliverables

The project duration is 1 month, full time – running workstreams in parallel. All deliverables and client interactions in French. Presence in Tunis needed

- Analyze customer database to extract premium customers that are eligible for the very high end card;
- Develop business case for the high end card over 5 years;
- Liaise with 3rd parties and client to propose design, production and delivery of premium cards, packaging and collaterals to Customer’s headquarters in Tunis, through Mastercard’s card provider
- Design the marketing launch plan (i.e., preferred channels, timing and high level messages);

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