Objectives and Key Deliverables
Deliverable: powerpoint presentation (~30 pages) with interim and final calls (1-1.5 hours) to discuss findings.
We would like to understand the respiratory and anesthesia consumables market:
- Focus on the US market
- Market size, segments and growth rates
- Within each segment, competitors and their market share
- Comparison of the competitors (how do they compete, what differentiates, what is the reputation of each)
- Review of sales channels including the role of GPOs, distributors, and direct sales organizations
- Impact of hospitals consolidating vendors
- Review of categories and evaluation of commoditized vs innovative products
- Trends in direct vs distributor sales, and branded vs private label (e.g. Medline)
• Respiratory companies
• Fisher & Paykel
• HPG (HealthTrust)
We want someone already based in the US.