Marketing expert – banking and financial products

Project status
Project start date
Not specified
Project posted
30 Jun 2014 14:20
Project duration (approx.)
44 Days
Budget (approx.)
£226.67 / day
Financial Services
Area of expertise
Consultant location

Objectives and Key Deliverables

Our client is a startup with a unique retail-banking concept. The client requires a marketing consultant to help them put together a marketing plan, they are looking for a financial/banking product marketing expert to advice on marketing strategies. The consultant will help chose the right marketing agency, estimate marketing budget, look at overall product positioning, branding positioning, etcThe client is looking for a candidate who has specific RETAIL-banking products and Bank launch experience. Especially useful would be knowledge of Romania, Bulgaria, Spain, Italy, Poland and the UK. Having specific experience with western-Europe banks that have eastern-Europe branches would be a big plus. Examples are: Raiffeisen Bank, Commerzbank, Volksbank, Crédit Agricole, Unicredit or similar … 

Requirement: Do you have retail banking experience?
Desired response: Yes

Requirement: Do you have marketing experience within banking/financial sector?
Desired response: Yes

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