Sales and Marketing Plan for New Product Launch - Global Consumer Conglomerate - New York City

Project status
Project start date
Not specified
Project posted
19 Apr 2016 11:38
Project duration (approx.)
6.0 Months
Budget (approx.)
US$800 / day
Consumer Goods
Area of expertise
Marketing & PR , Sales / Business Development , Strategy
Consultant location
United States
English (Essential)

Objectives and Key Deliverables

We are one of the biggest brewing companies in the world.

We recently acquired a new very small brand. The brand sits half in the alcohol space and half in the health and wellness F & B space.

We need someone to join us to help put together the sales and marketing plan to get the business off the ground. Currently we are only employing one person in relation to this, and that is the founder of the brand. We also have a team of people that can help to execute the plan once it has been put together. What we are missing however, is someone to help us develop the sales and marketing plan.

Work with the founder to put together a comprehensive sales and marketing plan for the business.

The plan needs to be very comprehensive, to get things off the ground.


- based in NYC
- 5 + years professional experience
- strong experience in putting together sales and marketing plans
- experience with new brand launching essential
- some experience in F & B
- good people person, able to deal with key stakeholders
- self starter
- entrepreneurial spirit


- experience in a F & B start up would be ideal
- experience in health and wellness a plus
- experience in alcoholic beverages a plus also

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