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Market assessment & Business case development in health/nutrition for Innovation consultancy

Project status
Project start date
Not specified
Project posted
6 Jul 2017 14:18
Project duration (approx.)
20 Days
Budget (approx.)
£708.33 / day
Level of Experience
Health, Wellness & Fitness
Area of expertise
Market Analysis, Strategy
On-site in United Kingdom

Objectives and Key Deliverables

We are a central London based boutique Innovation consultancy and are working for one of the worlds leading sports brands.

As part of an Innovation work stream we need to undertake a total market forecast / market assessment (Priority 1. North America / Priority 2. Western Europe) of the health & nutrition space, to quantitatively determine the market opportunity potential of a new product position.

Total Market Forecast for new product x to include:

- definition of market
- divide demand into component parts
- forecast drivers of demand in each segment and project how they may change
- revenue scenarios
- conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecast.

Consultant to ideally work from our studio.

- Experience of the wellness/nutrition food space, across North America and Western Europe
- Robust experience in conducting business case building / total market assessments for new products
- Background in top tier consultancy or international brand required
- Affinity for the sports industry

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