Market Research - cost per acquisition in the charity sector

Project status
Project start date
Not specified
Project posted
1 Feb 2016 18:12
Project duration (approx.)
3 Days
Budget (approx.)
€400 / day
Area of expertise
Market Analysis, Executive / C-Suite, Strategy
Consultant location
English (Essential)

Objectives and Key Deliverables

We are looking for someone to help assess the cost of acquisition for charities to acquire new donors. There are multiple routes and methods for charities to do this, such as telemarketing, google ad-words, door to door messaging. We want to know the cost effectiveness and efficiency of the different methods, and to get facts and figures around that.

Primarily interested in Europe.

Research the different methods for charities acquiring new donors and produce a matrix, reporting the findings with all sources and relevant data points included.

- experience in market research a must
- experience working with NGOs & charities is preferable
- ideally from a strategy consulting background
- associate level at a top tier consultancy is ideal

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