Therapeutic Wellness Device Marketing Strategy

Project status
Project start date
Not specified
Project posted
17 Oct 2016 01:25
Project duration (approx.)
30 Days
Budget (approx.)
US$1200 / day
Medical Devices
Area of expertise

Objectives and Key Deliverables

Assist founder of early stage therapeutic wellness device company focused on wellness to combat physical inactivity among ambulatory, hospitalized, post-hospital discharged, nursing home, assisted living and home bound individuals.

The company is not regulated by the FDA and currently not reimbursable by insurance.

Assist in development of business plan and go-to-market strategy

Must have previously played a leadership role in a successful roll-out of a wellness device in an early stage company

Should understand purchasing processes and influencers among US hospitals, nursing homes and other in-patient health care facilities

Must be sufficiently numerate to drive development of a detailed business plan including cost of and time to market

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