Market analysis of Hong Kong events industry (Luxury Events)

Project status
Project start date
Not specified
Project posted
18 Jul 2013 14:51
Project duration (approx.)
29 Days
Budget (approx.)
£8000 / day
Financial Services, Media, Marketing & Advertising, Leisure, Travel & Tourism, Apparel & Fashion
Area of expertise
Market Analysis, Corporate Finance, Strategy, Accounting and Finance
Consultant location

Objectives and Key Deliverables

The client is a highly regarded and prestigious brand
looking to carry out a market analysis of the Hong Kong events industry.

The client is looking to gain a 'past, present and future' understanding of the market, the information will be used to plan the client’s
commercial strategy within the region over the coming 12 months.

The project aims are:

1. Understand the current size of the Hong Kong luxury
events industry and note any influencing factors.

2. Analyse the largest events carried out over the last 12
months in Hong Kong and record who executed the events and why the company was
selected to carry out the event.

3. Discover areas of opportunity within the market.Project length: 1/2 WeeksResults report to be delivered with both qualitative and quantitative data. 


When applying for this project please out line your specific
skill set and draw reference to your previous experience that will make you
suited to this project.

Any candidates short listed to this project will need to
create a detailed proposal of how to successfully complete this project with
details on how you will structure your approach.An understanding/ experience of working with luxury brands
will be of significant benefit.

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