Objectives and Key Deliverables
We are launching a new product and seek a consultant that can help us develop our internal and external go-to-market strategy in 2016. Phase 1 of the project will be completed, which includes a market sizing and analysis.
The project will start August 1st and run for a maximum of two months.
Project will be run out of Cape Town, South Africa.
Go-to-market strategy: presentation and supporting documentation
1. Provide a complete operational workflow, product design and funding requirement
2. Develop a marketing plan to leverage current communities
3. Establish a go-to-market strategy for Q4 2016 launch – October. November launch
Top tier consultant experience (ex-McKinsey, Bain, BCG)
Financial services background a plus
Experience developing go to market strategies