Permanent Role: Digital Marketing APAC role based in Singapore

Project status
Project start date
As soon as possible
Project posted
26 Dec 2018 06:42
Project duration (approx.)
60.0 Months
Budget (approx.)
US$62500 (fixed cost)
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Marketing & PR
Consultant location
On-site
Location
Singapore

Objectives and Key Deliverables

*This is NOT a 12 month project. This is a PERMANENT role. Salary is negotiable.

We are the leading global technology and professional services firm focused exclusively on payments. Our Asia Pacific team is seeking to build a diverse strategic and consultative workforce of world-class marketing specialists, relationship managers, problem-solvers and technologists. We are pursuing highly motivated individuals who display strong achievement orientation, intellectual curiosity, openness, resilience, diligence, and the ability to effectively marshal resources. We align our team to compete and differentiate on the basis of customer intimacy, product and solution strength, and partnership orientation.

Our APAC team focuses on the delivery of bespoke marketing strategies, consulting
support and execution to deliver results to financial institutions, government and merchant categories. We are looking for a digital marketing professional to support the Asia Pacific business based in Singapore and he/she is expected to start ASAP.

ROLE

 Support and drive the digital marketing agenda with internal and external stakeholders to grow and scale our financial services clients’ revenue through data and results-driven digital marketing strategies and solutions.
 Designated full-time resource for one major global bank to design, drive and execute co-branded (bank and our card partner) marketing and communication initiatives to deliver a seamless customer experience for key payment products. S/he will oversee quality creative development and production as well as media planning and execution for this bank amongst other projects. S/he will manage agencies, internal and external stakeholders.
 Execute and implement marketing solutions that include data-driven digital marketing initiatives, marketing automation, integrated marketing programs, business development, acquisition, portfolio marketing management, product launches to support the growth of the business of our customers. Support the roll out of fresh and scalable and automated digital marketing solutions.
 Evaluate and work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business.
 Negotiate, execute and manage end-to-end digital marketing processes and implementation, ensuring global linkage of resources and information sharing.
 Influence and work closely with a large diverse team to achieve marketing returns, revenue targets and increase market share with customers.
 Provide consultative industry, leading practices and data and insights in alignment with segment specialty that drive optimal marketing results.
 Manage projects, P&L and end-to-end executions in a timely manner. Provide marketing and administrative support to the team.

ALL ABOUT YOU
 6-10 years of integrated marketing experience with at least half in digital marketing in leading digital agencies, financial institutions or leading global merchant verticals. Strong marketing knowledge and understanding of marketing fundamentals. Extremely strong in building relationships and managing stakeholders.
 Strong knowledge and competence in leading digital marketing platforms, data management partners and solutions, performance marketing capabilities in AP. Strong knowledge of the Singapore digital scene and familiar with other AP markets. Excellent strategic thinking and analysis skills and a proven track record of creating solutions that increase revenue
 Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation. Ability to lead, assess and drive digital marketing solutions with clients.
 Strong business acumen and entrepreneurial mindset to drive and win new business opportunities and implement fresh and innovate digital marketing solutions including marketing automation.
 Ability to strive in a matrix organization and structure; to both work independently whilst fostering partnerships with stakeholders across markets
 Excellent communication and presentation skills. Possess drive and strong tenacity.
 Proven track record to drive digital first agenda, ideate, influence and manage digital initiatives that are scalable and multi-faceted. Demonstrated track record of planning, managing and rolling out highly complex and competitive integrated and digital marketing initiatives
 Ability to influence and manage multiple internal and external stakeholders. Grow internal and external cross functional relationships and partnerships.
 Relevant business or marketing bachelor’s degree required

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