- Project status
- Project start date
- As soon as possible
- Project posted
- 19 Jan 2018 10:49
- Project duration (approx.)
- 1 Day
- Budget (approx.)
- €740.74 / day
- Level of Experience
- Business Services
Objectives and Key Deliverables
We are seeking SENIOR experts in the professional lighting and audio rental market for expert interviews.
1) We intend to understand the event value chain, market dynamics/driver and key purchase criteria in the market.
2) To get an understanding of the competitive environment of the equipment rental market with focus on Germany, BeNeLux, France, UK and Scandinavia.
Guide of questions to answer:
Which factors determine which rental company a technical event service provider (TESP) rents the equipment needed for a show from (key purchase criteria)?
Which barriers exist to market entry / international expansion? Are the light / sound / video sectors essentially the same or are there major distinctions?
What happens to dry-hire companies in the event of a crisis – do TESP in such case rather rely on their own equipment, strengthening the impact of a crisis for the dry-hire providers?
How strong is customer loyalty in the market and do TESP usually stick to the same one/few companies to hire equipment?
Are criteria/markets the same in Germany and neighbouring countries?
What are technical innovation cycles for the relevant products (lengths/frequency/relevance)?
How can rental companies establish sustainable USPs for their business model and product portfolio?