Market Research Analyst - 3D Marketing

Project status
Project start date
1 Mar 2019
Project posted
20 Feb 2019 14:31
Project duration (approx.)
3.0 Months
Budget (approx.)
€320 / day
Level of Experience
Mid-level
Industry
Marketing & Advertising
Area of expertise
Analyst / Research
Consultant location
Off-site
Languages
German (Essential)

Objectives and Key Deliverables

We are a leading execution partner in the 3D marketing space providing event, exhibition and environment solutions for our clients. We have recently started a comprehensive consultancy service for our clients and are in the process of building up our internal teams. In the meanwhile, we require interim support to commence our consulting services with existing and new clients.

Tasks
As Market Research Analyst, you will make a valuable contribution to the development of a thorough decision making basis for the derivation of 3D marketing measures: through secondary research, you will collect thorough facts regarding market size and growth, trends, competitive dynamics and client positioning. You will develop briefings for primary market research agencies and will work with them during planning and execution. You will analyse the results of the market research and integrate them into comprehensive market assessment reports together with the secondary market research. You will present the results to the internal client facing teams, consisting of Strategy Consultant 3D Marketing, Key Account Manager and Designer.
Furthermore, you will contribute to the development of new platforms to market new 3D concepts to our clients – across industries.
The Market Research Analyst reports to the Strategy Consultant 3D-Marketing.

Activities
• Structuring of market research activities based on market research plans
• Execution of secondary research based on publicly available information (e.g. company reports, statistics, etc.) as well as proprietary market reports
• Development of briefings for market research agencies for primary market research
• Analysis of primary market research results
• Structuring of results from primary and secondary market research and development of market assessment reports
• Preparation and presentation of results to internal client facing teams

Requirements
Qualifications
• Bachelor’s or Master’s Degree in Business or related areas
• Experience in market research (international / national)
• Very good knowledge of current databases, internet research and other market research instruments
• Experience in structuring of primary market research
• Very good working knowledge of MS Office, especially PowerPoint and Word
• Very good command of German and English, both written and spoken
Soft Skills
• Analytic thinking: systematic approach to problem solving, understanding of big picture and development of logic flows
• Communication
• Team player
• Project management
• Endurance

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