Yield optimisation consultant required for boutique inn to improve customer satisfaction

Project status
Project start date
Not specified
Project posted
15 Dec 2017 12:13
Project duration (approx.)
12 Days
Budget (approx.)
£500 / day
Leisure, Travel & Tourism
Area of expertise
Operations, Sales / Business Development, Strategy
On-site in Israel

Objectives and Key Deliverables

I run the boutique arm of a middle eastern chain but am struggling to develop an operations model that deals with seasonal peaks and troughs. A major event recently led to overbooking and our client NPS dropped severely.

*Current Situation*

Although overbooking is not unique to our hotel in this region, we had a very difficult situation with a young couple who had to be turned away. And as we were unable to provide them with accommodation, the negative feedback meant we missed a large party booking from the local sheep society. We want to make sure that this doesn’t impact on what is traditionally our best season.

*Consultant Requirements*

You will be required to develop an optimization model that includes efficiency and profitability recommendations, including
• booking systems that welcome faithful, joyful and triumphant guests;
• deal with fluctuations in exchange rate (we were recently delighted to welcome three members of a foreign royal family who insisted on paying goods in kind);
• increase our star rating on review sites;
• investigate the possibility of a converged model with a local maternity unit.

We would like you to include in the proposal how these improvements will also restore our brand reputation (one site called us the ‘no room at the’ chain), and potentially create new lines of business to provide luxury accommodation in traditional farm environments.

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