Omni-channel strategy development for PE backed pharmacy chain

Project status
Project start date
As soon as possible
Project posted
3 Jun 2019 14:58
Project duration (approx.)
3.0 Months
Budget (approx.)
£800 / day
Level of Experience
Mid-level
Area of expertise
Strategy
Consultant location
On-site
Location
United Kingdom

Objectives and Key Deliverables

We are a mid-market private equity fund seeking a consultant for our pharmacy chain (around 35 sites) portfolio company to help kickstart our omni-channel strategy, focusing first on existing patients.

We need to develop a website and app for repeat prescriptions and notifications. The brief of the project is to develop the functional specs, engage and contract a developer (or off-the-shelf solution), develop an implementation/roll-out plan and run a pilot.

In addition, develop the business case for an acquisitive strategy, targeting new customers (addressable audience, marketing approach, cost of acquisition, ROI etc).

We are ideally looking for someone with pharmacy experience and and someone who will be really hands-on and who has held hands-on digital management roles.

We imagine this would be 2-4 months work, and are open to someone working part-time.

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