Verification for developing a Market Entry Strategy for Healthcare Market

Project status
Project start date
Not specified
Project posted
10 Jun 2013 13:08
Project duration (approx.)
44 Days
Budget (approx.)
US$5000 / day
Hospital & Health Care, Consulting
Area of expertise
Market Analysis, Strategy
Consultant location

Objectives and Key Deliverables

The client is the leading, full-service provider of eligibility, qualification and customer care services to government, utility, telecommunications and healthcare organisations. For over a decade, we’ve focused on providing smart, cost-effective solutions, innovative technologies and consultative expertise to our customers to help them increase efficiency and maintain regulatory compliance. Their competition is not from other entrepreneurial software vendors but from some of the largest companies in the industry – IBM, Hewlett-Packard & Informatica.

HEALTHCARE: Market Analysisü  Market Size (USA Based only)ü  Market Segmentation (Pharmaceutical, medical devices etc)ü  Barriers to entry within specific segmentsü  Growth rate by segmentü  Growth rate by companyü  Annual Report for each company with revenues and net income (Top 10% of relevant companies)ü  Regulation within each segment and pending changes (limited to National Scale & Obama Care)ü  Key playersü  Management Profiles - (Identification of key decision makers, eg CIO, Procurement officers etc)ü  Partnershipsü  Subsidiariesü  Products for each companyü  Likely Opportunities - (From Analysis, an overview of opportunities for client - where are the opportunities)HEALTHCARE: Competitive Analysisü  Who are our competitors? (Who is providing solutions currently within the Healthcare space)ü  What threats do they pose?ü  What is the profile of our competitors?ü  What are the objectives of our competitors?ü  What strategies are our competitors pursuing and how successful are these strategies?ü  What are the strengths and weaknesses of our competitors?ü  How are our competitors likely to respond to any changes to the way we do business?ü  Overall sales and profitsü  Sales and profits by marketü  Sales by main brandü  Cost structureü  Market shares (revenues and volumes)ü  Organization structureü  Distribution systemü  Identity / profile of senior managementü  Advertising strategy and spendingü  Customer / consumer profile & attitudesü  Customer retention levelsü  Terms of partnership

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