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Diligence Adviser Needed - Viral Media Business - Europe

Project status
Project start date
Not specified
Project posted
29 Sep 2015 17:19
Project duration (approx.)
10 Days
Budget (approx.)
£1200 / day
Marketing & Advertising
Area of expertise
Market Analysis, Change Management, Corporate Finance, Sales / Business Development, Strategy

Objectives and Key Deliverables

The client is working on behalf of an investment firm. They require an industry expert / adviser to help them to carry out diligence on a viral media content business in Germany (similar to the likes of BuzzFeed i.e. videos, horoscopes etc).

The business distributes content through viral means, sharing on social media platforms etc. The revenue stream is via adverts and a large part of this comes from Google AdSense.

They need to find a consultant / expert that can help them:
1) Understand viral media business models pros/cons
2) Understand the risks around google adsense being a key supplier/source of revenue
3) Identify if a technology infrastructure is scalable to a certain threshold (threshold is still TBD)
4) Consult on post integration

- review the materials on the company
- attend or dial in to video conference with management
- help them to prepare future business model plan
- render an opinion on potential future success of the business

- strong background in viral media content businesses
- strong experience with AdSense, and full understanding of the pros and cons there
- experience helping with diligence projects
- experience of the German market ideal
- based in Europe (required)

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